“The Giant’s Lawn” however has largely broken free of those early influences and is untethered (and also somewhat unhinged) in it’s own fantasy-psychedelia-folk-rock universe of sound. But back in 2021 when the first album was released what was growing then was an album of lovable skronky fuzzy pop’n’weirdness that seemed influenced in equal parts by Pavement, Guided by Voices and maybe local legacy of the like of 3Ds and The Clean. The answer is now clearly “The Giant’s Lawn”. The first Wurld Series album, recorded pre-Covid era, asked (or maybe just stated) “What’s Growing”. So, that’s a long way to say hello again, and to share the most glorious new tune on the new Wurld Series album “The Giant’s Lawn” with you – “World of Perverts”. It was because “those of us who are still excited by music, and who still value the creativity of people driven to make and release ‘unpopular pop music’, need to do something to help other music lovers find it.” That all reminded me why I started PopLib 10 years ago. Or an article lamenting how tough it was for NZ musicians nowadays because nobody wrote about NZ music, which failed to mention how they stopped writing about NZ music too. So they pretty much stopped writing about music unless it was Very Popular Music, or a dumb cultural take on something involving music. But somewhere along the journey to becoming a major online webzine it presumably made the business decision that the clicks-to-cost ratio of writing about NZ music wasn’t lucrative enough. It’s shameless because the same website when it first started out and was finding its audience had a fair bit of music and culture writing unlike most of the mainstream media it was competing with. I’ve been motivated into re-activating things (well, here’s hoping anyway…) by a shameless piece of clickbaity opinion on a prominent NZ media website, bemoaning the lack of coverage of NZ music in NZ. This blog has been out of action, or itinerant at best, for too long.
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